Leverage AI Multivariate Testing To Drive Growth In E-commerce

E-commerce sites employ multiple strategies to increase the number of people visiting the site. The primary objective is to convert as many of them into loyal customers as possible. Many factors go into ensuring a compelling experience that turns visitors into satisfied customers. It is therefore essential to identify a test platform that seamlessly allows you to fine-tune the elements and explore various options that work in harmony to deliver results.

Benefits of split testing

Adopting a multivariate testing strategy enables you to accelerate the process and achieve superior results. Also known as A/B or split testing, the approach lets you tackle multiple variables in parallel. It also gives you a unique look at the interactions so that you can pinpoint the exact elements to target.

Typical testing can take an extended period and facilitate only incremental changes to the site. A/B testing enables simultaneous testing and analysis thereby increasing testing efficiency and cutting down time-to-market.

Augmenting split testing with AI

Incorporating artificial intelligence in multivariate testing boosts the process. It leverages multiple advanced data sets and progressive computational algorithms to present numerous qualified possibilities. You can simultaneously test elements such as layout and colors, content style and tone, and compatibility with particular platforms such as PC and mobile. AI tools such as Sentient Ascend utilize large databases of information and complex procedures to build high-impact sample page options.

The fun part starts when AI kicks in. The disruptive technology tracks, which variables combine best with particular sample pages to deliver the best results. It then takes these modified pages and fine-tunes the elements to improve their impact and the quality of the user experience.

This can go through multiple iterations with each build process producing a more optimized version of the page. A robust AI split testing tool tracks the new successful versions and focuses on improving them with aligned variables to enhance traffic and conversions.

Advantages of AI multivariate testing

The strategy enables you to quickly discard options that are not working and effortlessly fine-tune your site to maximize usability. You can extend the range of variables to include elements such as traffic. Besides an increase in efficiency, you also guarantee the accuracy of the test results. With traditional split testing, it may take a long time for the variables under test to reach maturity.

AI-based split testing identifies the dominant variables even before they reach maturity. It leverages the available information to predict the performance of a particular set of features cutting testing to a fraction of the time. Additionally, it remembers the elements that contribute to high performance. It is also an excellent strategy when there are numerous combinations of factors yielding endless possibilities.

Visit fundacity.com to know more about Sentient.

George Soros Philanthropic Efforts Amounts $18 Billion Through the Open Society Foundations

George Soros is considered as one of the largest financiers in the world. This is because he has issued over $18 billion towards supporting various charitable and human rights campaigns in and out of the United States. This ranks the Open Society Foundations among the leading charitable organizations in the world.George Soros is the richest philanthropist in the world. Because of his commitment to a better world where all classes of people respect the rule of law, George Soros started operating the Open Society Foundations in 1979. During that time, he realized that his money would not impact the world in a better way than in active philanthropy. Therefore, he was determined to use his money to bring change to the world in a way that assimilates better business provisions for the people. Since the Open Society Foundations commenced its operations, it has served more than 100 countries with better governance as a voice of the less fortunate.

George Soros was born during the Nazi Occupation in Hungary. He was born in a country that did not respect the multi-cultural rule of nature to sustain its economy. For this reason, the Hungarian people decided to form the Nazi Occupation to eradicate the Jews from their country. This is because they realized that the population of the Jews was growing at an alarming rate. Therefore, they ended up achieving the best for their reasons in a manner that provides better business values for the nation. The Nazi Occupation was the cruelest regime George Soros has ever suffered under. When George Soros was about 18 years old, he went to secure false Hungarian identities to help his family secure refuge in the country as he completed his high school education.

George Soros completed his secondary school education before he found his way out of the country. George Soros took his parents and siblings to the UK. When they reached the region, George Soros settled in London. He worked at a the National Railway Sub-Station restaurant as a waiter to secure money to pay for his school fees and take care of his family. George Soros enrolled at the London School of business for a three-year course. After studying and working for three years, v realized it was time to take a break from that life. He secured a chance to travel to the United States before entering a secured place in the country.

When George Soros arrived in the country, he wanted to access the most sophisticated business solution by entering an agreement with his junior members at the New York Hedge Fund. George Soros worked hard to help the company sustain its growth. Because he understood the collection capabilities of the region, he went on to assimilate better business for the growth of the hedge fund. After working for one decade, George Soros gathered enough money to found the Soros Hedge Fund Management Company based in New York. George Soros is now one of the richest individuals on the face of the earth courtesy of his capability to locate the market niche in the risky currency trades.

Securus Technologies Helping Develop the Correctional Sphere through Innovative Technology

One of the top firms in the field of inmate communications is Securus Technologies, which provides a wide range of correctional services, including investigative services and solutions, inmate communication services, and governmental information management services. Securus Technologies offers its services in not only the United States but also in the District of Columbia and Canada. The company is a leader in the correctional sphere and primarily known for its cutting-edge products and services. More than a million inmates depend on the services offered by Securus Technologies to connect with their friends and family members.


Securus Technologies maintains high standards in its product creation and development and also offers world-class customer services. The company believes in innovation and invests heavily in research and development. Securus Technologies think that innovation is the key to unfolding the future of the correctional sphere as it is what would lead to cutting-edge products and services that the stakeholders in the penitentiary sectors are looking for. Securus Technologies has received highest ratings from the Better Business Bureau, which signifies the high standards maintained by the company in its operations. Over the years, Securus Technologies has been able to make a name for itself among the law enforcement agencies as well as the inmates, who trust the company with its services.


In a press release that the company released online, it showcased the positive comments it received from the law enforcement officers. Securus Technologies believes in transparency, and it showcased the positive remarks of the officers to showcase to the world the contributions made by the company in advancing the technology in the correctional field. Securus Technologies has played a very significant role in the advancement of the inmate communication technology and the overall correctional technology. Securus Technologies is a trusted name in the correctional world by the inmates as well as the law enforcement officers.



Desiree Perez Thriving in Entertainment Business

Desiree Perez is one of the executive head of ROC where he is seen to be uplifting the company’s status due to her working efforts to raising its bar. She handles the company’s contracts worth lots of millions with very much care and most importantly with loyalty. All her strategies and working have been well viewed to be in a systematic manner. She also owns her own business venture where she is known quite well to be dealing fabulously with her clients runs all the operations in a smooth manner with no negativity.

Most of the American musical celebrities have much thrived in their companies and other entrepreneurial businesses where Ms. Desiree has ever been considered as wings towards uplifting those firms. Some of the celebrities that are enjoying Des Perez way of operation are; T.I, Jay Z, Kanye West, and Rihanna. Perez has well merged her business mind with the entertainment industry. ROC is so far doing much well due to the suitable incorporation of both talent and business skills. Perez has worked as Chief Operating Officer of this great organization from 2009. No wonder the positive performance and the countless contracts are all offered to them.

Desiree success has lived to amaze Rihanna making them join forces and work together in a Samsung organization deal. Under her management, ROC nation has also worked with Sony Music, also a greater company in the current world. Perez being considered as a heart of the organization, she is highly valued and her decisions together with suggestions are always heavily taken into consideration. She has really motivated all the feminine gender. To her, females are taking over greater leadership posts in a very systematic manner. She has all the way since the birth of ROC nation well worked with its celebrities to achieve the unexpected.

Learn More: saltylens.com/tidal-negotiations-lead-by-desiree-perez/

Eric Lefkofsky, the Outstanding Entrepreneur that Cares for your Health

Health remains the most vital sector in all societies and anything that affects it means that the nation, in general, has a problem. In America, the issue is not any different. Over the recent years, health care has continuously shot up in the sense that if one compares its costs from way back in 1996 to present, the cost of health care is very high.

Some of the reasons that are found to be the cause include; continuous growth of population and aging, that is, more people are getting older, and this means that they need care and not just any attention but a special one. This means areas like homes for the aged have to be built and of course, this means finances. The high prices of healthcare are what leads to high spending by the patients when it comes to receiving care of any sort. The more common a disease is likely to affect people, the more its spending is escalated. For instance, numerous people have diabetes in various parts of the country, and a lot of money is spent on buying medicines. For back pain, neck pain, and others that affect so many are also costly. Although in this case, it’s not about drugs, and the care such patients are given like massage and other pain relieving procedures, which in turn becomes expensive.

Despite the high costs, all hope is not lost as organizations like Eric Lefkofsky foundation are of excellent health. Out of the need for health care, Eric Lefkofsky who is the president of the foundation merged his Startup, Tempus, with Northwestern University’ Cancer center. After that, the CEO hired Kevin White, who is the top researcher in genetics thereby his work comes in handy to cancer patients noting that cancer is one of the worst diseases ever. More so, the prices of genetic sequencing have reduced.

Eric Lefkofsky is the CEO of Tempus has helped a lot in the health sector. He is an entrepreneur, his numerous involvements in different ventures in the society is of help. Also, he is a man with a big heart where he is helping the community via ventures like Lefkofsky foundation, which also considers children.

End Citizens United Announce Endorsement For Randy Bryce

End Citizens United announced their endorsement for Randy Bryce who will be running for Congress. Bryce will have a strong opponent who has been at it for many years. The opponent, Paul Ryan has been a Republican senator since 1999. In 2015, Paul Ryan also became Speaker of the House. The Republican has a firm hold on the job.

The political action committee has stated their reasons for the endorsement of the candidate. Randy Bryce has been a strong supporter of overturning the Citizens United. The decision has been around since 2010, and End Citizens United believe that Randy Bryce can be of a significant help in revoking the decision.

Even though Citizens United has been around for seven years, most people are still unaware of what this decision means and what kind of an impact it can have on the United States. The decision enforced by the Supreme Court gave a green light for corruption in politics. The problem is known as Big Money, and it refers to the fact that politicians can now us and receive money somewhat freely, and no one will hold them accountable. Money becomes traceless, and it can come from within or outside the country. Another change that was forced by the Supreme Court pertains to political action groups in the country. Essentially, Citizens United allows businesses to be considered as individuals and therefore a company can pour money into a group or a political campaign. That stirs the result n a different direction. A political candidate can have a business pour a vast sum in their campaign and change the outcome of elections. It is a known fact that an enterprise and an individual person are not the same things.

Read more: End Citizens United Explains Why We Need to Re-Evaluate Our Campaign Finance Rules

The midterm election puts Paul Ryan and Randy Bryce against each other. This opposition is also a clash of goals. While Randy Bryce believes Citizens United should be revoked, Paul Ryan is in support of the decision.

That makes for an interesting opposition as it pertains to more than the Congress seat. The outcome of the midterm election will also signify whether End Citizens United is getting closer to their goal or not.

While many people have never heard of Randy Bryce, he is, in fact, highly popular in the state of Wisconsin. Randy Bryce has been a candidate three times before and this will be his fourth time. In 2012, Randy Bryce ran for a state assembly seat and the year after, in 2013, he ran for the Racine County Board of Education. In 2014, Randy Bryce ran for a state Senate seat. Previously, Randy Bryce was the political director of the Wisconsin-based Ironworkers Local 8 Union. Randy Bryce is also a veteran of the U. S. military as well as a cancer survivor.

Visit hitechchronicle.com for more details about End Citizens United.

Success of OSI Industries Food Processing Company.

The last century has seen an exponential growth of OSI Industries as a food processing company. The company that has established food networks across the US and further extended into Europe. Being the largest privately owned company in America, the food company has developed infrastructural and financial resources that have enhanced its production and distribution of cuisine products and services. Through entrepreneurial desire and dexterity found at the core of the company, customized food products have been made available to the market. Additionally, employees have also been attracted to this blue chip company.

Working at the OSI industries can be exciting. Apart from being well-organized, the members of staff in the food company are well disciplined. In addition, the job environment allows a new employee to learn easily and faster due to the good support that is be provided even from other departments. Also, the company has many opportunities for career growth arising from the many years of experience gathered during operation. Career growth opportunities have also been enhanced by good management and the high rate of expansion of the company in the food industry.

The expansion of OSI Industries has increased tremendously through several mergers and acquisitions. In August 2016, the company managed to acquire a controlling stake in Baho Food. This purchase of the Baho Food Company was a strategic move by the acquiring company to have a broader presence in the European market. As a result of buying of the Dutch company that manufactures convenience diets and deli meats, the new parent company gained more access to the service of food and retail market segment in Europe.

Apart from Baho Food Company, OSI Industries also made an acquisition of Flagship Europe Company. The buying of Flagship Europe Company that took place in December 2016 created an opportunity to venture into supply of poultry refrigerated products, mayonnaise, sauces, and a cuisine of delicious pies in the UK. In this regard, the business expansion has widened the capacity to conveniently serve the ever changing needs of the customers in Europe.

Another firm that was also acquired recently was the Tyson Foods plant. It took the Aurora-based food processed company more than 7 million to purchase the former Tyson Foods plant. Consequently, the acquiring of a new plant increased the production of a range of meat products that is now serving an expanded market in Midwestern US. Consumers in this region can now have an increased supply of meatballs, sausage breakfast, and bacon among other tasty foods.

Read More: www.mapquest.com/us/iowa/osi-industries-llc-6772346

Michael Lacey’s Life as an Accomplished Mathematician

Michael Lacey is a professor of mathematics at the Georgia Institute of Technology. He is credited with many works in field of mathematics that includes proving difficult arithmetic theorems and concepts. Michael Lacey has also released publications in conjunction with other scholars still on the topic of mathematics. Learn more about Michael Lacey: https://www.math.gatech.edu/people/michael-lacey

Michael Lacey’s Education Background

Lacey holds a Ph.D. in Mathematics from the University of Illinois in Urbana-Champaign. His final thesis was on the investigation of Banach Spaces, a concept in functional analysis. The Banach Space concept was first introduce by Stefan Banach in the early 1920s.

Lacey proved that the Banach space is a vector space metric that can be used to calculate vector lengths. He completed the thesis under the supervision of Walter Philipp who later became his life mentor in the field of mathematics. This marked the start of Lacey’s journey to becoming an accomplished mathematician.

Lacey’s works

After completing his doctorate degree, Michael Lacey set up camp in three universities to continue his passion in exploring mathematical concepts. These were the universities of Louisiana State, North Carolina Chapel Hill, and University of Indiana. Read more: Michael Lacey | Mathalliance

At the University of North Carolina, Lacey teamed up with his mentor, Walter Phillip, to prove the central limit theorem. The central limit theorem was a concept that was near impossible to solve. However, Lacey and Philip were able to prove the function earning both of them recognition.

Lacey joined Indiana University from 1989 to 1996. During his time here, he studied the concept of bilinear Hilbert transform with the aim of finally solving it. Bilinear Hilbert Transform was first introduce by Alberto Calderon was unable to solve it.

Fortunately, Michael Lacey managed to solve this equation as well with the help of Christoph Thiele. This accomplishment earned both of them the highly celebrated Salem Prize of 1996.

Michael lacey was to later join the Georgia Institute of Technology as a professor of mathematics. He also mentored many scholars who came after him like Xiaochun Li. Such fetes earned him accolades like the Guggenheim Fellowship and the American Mathematical Society Fellowship.

Omar Yunes Reshapes The Franchise World

The best franchisee of the world ceremony was held in the beautiful city of Italy, with over 25 countries fighting to land the top position. Omar Yunes, the franchiser, was lucky to bag this top award, thanks to his input in the industry of hospitality. Being in charge of 10% of the chain of restaurants called Sushi Itto; Omar Yunes has been exuding excellent leadership skills through proper customer service. Omar’s nomination was appended to his professionalism and excellent skills in franchising.


Omar Yunes was yet again the winner of this challenging competition. Humbled and elated by the award, Omar recognized his team mates for being a pivotal role in expanding his business through proper customer relations and management. Omar went ahead to cite that his team has been supportive of his career in business. Through the team, he has been able to reach out to his clients through providing sumptuous meals, coupled with healthy ingredients. To Omar, this is a factor that has extensively grown his franchise business. Omar Yunes has delivered some of the highly recognized services. This is evident in his moment of glory as the best franchise award has a direct link to client feedback.

The award

The best award dubbed best franchisee of the world highlights the performance of some of the leading franchisees across the universe. From their commitment to teamwork, coordination and innovation, the point is to identify and recognize greatness by rewarding it. In the 2015 ceremonial award, 34 countries were scrambling for the first position through their representatives. These countries included Hungary, Mexico, Italy and Brazil among others.


Omar’s journey in business roots from when he was a young boy. Although he comes from a rich background, he never took advantage of his family’s fortune. Omar has since developed 13 branches of restaurants across Mexico. This is a feature that reflects his passion and commitment to making sure that Sushi Itto grows its territory in operations. To Omar, success is not only about generating profits. The weight lies on the efficiency and flexibility of the leader. Omar continues to walk through his career with confidence and charisma.

CTCA & LabCorp Collaborate For A Great Cause!

Cancer Treatment Centers of America (CTCA) was founded in Schaumburg, Illinois. In January 2015, the headquarters relocated and renamed the company. As of today, CTCA has moved its headquarters to Boca Raton, Florida, and renamed the establishment, naming it Cancer Treatment Centers of America Global, Inc. Cancer Treatment Centers of America Global has five hospitals throughout the county. These offices are located in Philadelphia, Pennsylvania, Tulsa, Oklahoma, Atlanta, Georgia, Chicago, Illinois; and Phoenix, Arizona.

Cancer Treatment Centers of America Global was founded by Richard Stephenson. He is very passionate about providing great care because cancer had a huge impact of his life. He opened the first Cancer Treatment Centers of America after his mom had died from cancer. He opened the first Cancer Treatment Centers of America in 1988. Stephenson strives every day to give state-of-the-art care to patients. He wants to give patients the care that he feels his mom wasn’t given. Cancer Treatment Centers of America patients are treated with surgery, radiation, chemotherapy, and immunotherapy for cancer. In addition, Cancer Treatment Centers of America treats serious side effects like depression, anxiety, pain, nausea, fatigue, lymphedema, and malnutrition.

Recently, CTCA has teamed up with LabCorp to help bring awareness to Prostate cancer. Prostate cancer is serious and common among men. One out of seven men will be diagnosed with Prostate cancer at some point of their life. African American men have an alarming increased risk of being diagnosed with Prostate cancer, a 70% higher likelihood, exactly. It is important to know your status. LabCorp and CTCA has decided to team up to give free Prostate cancer testing to men and educate them as well. Men will need to visit their local LabCorp location for their free exam. After the first 2,000 exams are done testing won’t be free anymore; however, they will still offer testing at a discounted price of $25. It is important to know your status, please go get tested today!