Dating apps are at an all-time high since the evolution of technology made it simpler and easier to connect different people together. From apps that would let you simply send a message and hope for a reply to apps that actually match you with the person before even letting you send a “Hello“, the app stores have them all. Among them, there is one that recently stood out by their peculiar approach to the dating game.
That’s where Whitney Wolfe comes in. She went from being a co-founder of Tinder, one of the biggest dating apps today, to creating her own version of a dating app called Bumble. Whitney Wolfe’s idea to separate her from the competition was in reality, really simple. She gave women the power to choose whom they are going to interact with. At first, this might seem like a small detail to make that much of a difference. However, if you are a woman and have tried the dating apps available in the market today, you would know that it’s hard to keep people from sending inappropriate and sometimes offensive messages and images.
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The idea behind Bumble is that women would have more control over who they match up with. According to Whitney Wolfe, women would have to take the first step and send the first message, if not the match would disappear after 24 hours. Just like a Cinderella story with the pumpkin. Within four years Bumble achieved incredible numbers and today has over 35 million users.
With all the popularity of these apps, it would be easy to say that this is a great market to join. However, Whitney Wolfe would probably disagree with that. Tinder and its parent company, Match Group, are suing Bumble and it’s creators for allegedly stealing core components and ideas from Tinder such as the swiping right or left. This move by the Match group, might sound like a valid reason to some that are not aware of the interactions between the two companies, but the real reason behind this move is to try and pressure Bumble, who is now worth $1 Billion according to Forbes magazine, into selling for less than half its actual worth. Whitney Wolfe and her partners have decided to fight back and are suing the Match Group for trying to undermine and pressure them into a deal that is bellow their actual worth, which is turning this into a swiping war between two giants.