Rick Libby is the President of Traveling Vineyard. This is a company that is making use of network marketing along with tasting parties in order to sell high-quality wine.
Rick Libby has held senior positions at several businesses. He has experience of over thirty years in companies such as Student Advantage, Marriott, besides MoveCentral as well as Cendant Corporation. In 2010 he bought Traveling Vineyard. Today, there are over 5,000 independent marketers with Traveling Vineyard. These are known as “wine guides.”
While working for Geerlings and Wade, he was asked to create a new sales strategy in order to earn more revenue for the company. This was when he got the idea of selling wine through in-home demonstrations. Till then he was selling it through a catalog only. He decided to try it out, and it led to greater sales.
He believes that everyone at Traveling Vineyard must think creatively and share all kinds of innovative ideas. Even his business is introducing new concepts as well as new technology each year. Traveling Vineyard is known for its unique system called Sommology. It is used for guiding the pairing of food with wines besides arranging for tastings too.
He strives to ensure that his company continues serving as a pioneer in this industry. In order to remain successful, he knows that new ideas cannot be ignored or else it will fall behind its competitors. Hence taking calculated risks is highly important here.
This is why he likes to work toward attaining strategic goals for his company. Also, he likes to keep some time aside in order time to communicate with his staff members as well as guides regularly.
He is well aware that when an enterprise is launched, it requires adequate funding. The firm will have to survive on this funding till it becomes profitable. All such businesses need to plan for high expenses initially. Later this will translate into a gradual increase in revenue.
Traveling Vineyard is going to have a promising future as more and more Americans are now drinking wine. There are many beverages in the U.S. whose sales have fallen. But the revenue from wine has increased by nearly 5% in 2016. Besides, wine is becoming popular among the craft beer enthusiasts too. In this way, Traveling Vineyard has been able to offer the most convenient as well as an interesting way to buy wine.
Traveling Vineyard has an automated system that can help to track different kinds of leads. In this way, this is a service that is helping to maximize the value of every lead. There are several other apps that are being used, and people are learning to use it without any kind of problem.