Nathaniel Ru has definitely been able to create a successful business that would give many people access to a fresh fruits and vegetables that came straight from the farm. This is how he sets up his Sweetgreen restaurants.
He always picks a location that is going to be in close relation to a nearby farm area. This is how he operates, and his customers appreciate what he has been able to do through his Sweetgreen franchise. Learn more about Nathaniel Ru: https://www.bizjournals.com/losangeles/potmsearch/detail/submission/6435405/Nathaniel_Ru and http://bitsylink.com/2017/07/27/nathaniel-ru-talks-about-sweetgreens/
People are impressed with Sweetgreen because it is a novelty at this time. It does not matter if Nathaniel Ru is only bringing fruits and vegetables that have existed since the beginning of time. Vegetables and fruit are not new concepts, but the way that Nathaniel Ru has presented these products inside of this restaurant makes it a novelty to consumers.
People are not used to connecting fast food to healthy eating. This is not something that is commonplace when it comes to dollar menus and fried foods from places like McDonalds. It makes sense for Nathaniel Ru to go up against the competition with a fast food alternative that is different from what consumers are used to.
He knew that he would be taking a risk with the creation of a restaurant like this, but he also realized that there was a great amount of profit that could be made. It appears that he put a lot of time into building up a completely different restaurant chain. He worked with friends in the development of his business.
He also received a substantial amount of money from venture capitalists. All of this has allowed him to change the way that he connects to consumers.
It has been through money from venture capitalists that he has been able to create an ISO app. He has also been able to provide people with a whole lot of choices because the Sweetgreen menus vary from one city to another. Nathaniel Ru definitely put a lot of energy into building the type of fast food alternative that would change the course of everything for consumers of fast food.
Nathaniel Ru has been able to do this successfully because he did not try to duplicate what everyone else was doing. He was innovative and interested in creating his own blueprint for what a healthy food establishment should look like. Now more people are trying to duplicate his franchise success.