Mexican media giant Televisa has recruited within their ranks and tapped Porfirio Sanchez Galindo as their new editorial CEO. Sanchez Galindo served as head of both Televisa’s special projects and economic analysis departments for over eight years. Sanchez Galindo oversaw marketing and telecommunications during his tenure.
With Televisa looking to shake up its current approach to marketing, the 2011 Stanford alumni seemed an obvious choice. Sanchez Galindo, born in the late 1970s, is barely reaching age 40. Having attended ITAM (Instituto Tecnológico Autónomo de México), Pittsburgh’s Carnegie Mellon, and Stanford University, Sanchez Galindo’s educational resume is impeccable. His areas of study ranged from business strategy, executive education, applied mathematics, and even software research in 2012.
The young director general also served in the Mexican Finance Ministry, or the SHCP, for 6 years from 2000 to 2006 during Vicente Fox’s presidency. Sanchez Galindo acted as Chief of Staff to the Finance Minister, akin to the American federal position of Secretary of the Treasury. As Chief of Staff, Sanchez Galindo actively dealt with federal economic and monetary policy – encompassing tax reform, public debt, and populace income statistics – all with the goal of national financial growth.
BREATHING NEW LIFE
Televisa’s move to promote Sanchez Galindo took a level of convincing. The Mexico City native was preparing to leave his former Televisa post to take a job on the global stage again, this time with the World Bank. Alfonso de Angoita, VP of the media conglomerate personally called Sanchez Galindo and pushed Televisa’s atmosphere as a pro to remaining under their wing.
The strategic and statistical mind of Sanchez Galindo has quickly begun work on new approaches to existing channels of editorial output. “My goal is to gain audiences, sponsors, and tread new markets. From magazines to clicks, the only limit is our imagination,” the new CEO said in a June interview with Al Margen. Promoting bundles consisting of TV, Internet, and cable services, he hopes to carve an even larger stake in Hispanic America for his company. Given his accomplishments, Porfirio should have no issues.